The Theory
The Thinking preference makes decisions objectively based on matching to rational, logical criteria.
The Feeling preference has a decision-making process that is subjective and is based on values and how the decision will affect the people involved. It is a rational process – the criteria are different.
So that’s the theory.
The Reality
This difference can be the cause of a lot of misunderstanding in relationships. I love this cartoon because from a Thinking perspective this purchase makes no sense, but how many people have had this very moment in their shopping experience. This cartoon is at the expense of the Feeling preference so I’d like to point out the value Feeling makes in contributing to harmony and well-being. Better decisions are made when both Thinking and Feeling are considered.
Disclaimer
BTW if the joke was on the other foot I wonder if Thinking types would react. They might be irritated, or they might not even notice. “It’s not personal.” could almost be a Thinking mantra.